Big Data vs. Little Data – Or Is It? – Luke Lonergan

Big-DataIf you look up the definition of big data on online encyclopedias, you will find that it is considered data that is too complicated to process thanks to its sheer size and complexity. When it comes to customer service, it wouldn’t seem as though big data has much to offer. After all, it does tend to concentrate on large numbers and general trends.

However, plenty of customer service oriented industries not only recognize the value of big data, but also use it to improve their customers experience with them. How do they do this, you ask? Well, the answer lies in a slightly obscure term known as Little Data.

Little Data

The term ‘little data’ isn’t quite as well known as its ‘big’ counterpart. While big data tends to focus on masses of people, little data focuses on the individual or small masses of customers. While big data can be used to capitalize on a trend, little data can be used to tailor the customer’s experience based on their individual preferences. For instance, a high fashion store knows that a particular customer tends to favor a specific style. A pizzeria knows what toppings a specific customer prefers.

Advantage of Little Data

If a company uses little data, it tends to focus on the individual customer and his or her preferences.  While it may make business decisions based on general trends and feedback, if it wants its customers to come back for more, it knows that customers aren’t statistics and anonymous masses. It finds out what its customer prefers, needs, dislikes and likes and then tries its best to tailor the customer’s experience to these preferences.

A good example of this is the luxury boutique hotel chain known as Kimpton Hotels. It used little data to determine what its individual customer wanted and then maximized that customer’s experience while he or she stayed with them. The results spoke for themselves. The Kimpton Hotels enjoyed very high customer satisfaction rates. Their customers keep coming back for more and are more loyal and emotionally attached than customers of other hotel chains.

Kimpton Hotels optimized their use of both big data and little data. Thanks to big data they knew what their typical customer would be like. Thanks to little data, once the customer came to them for the first time, they were able to ensure that the customer had the best experience possible. Any successful company knows that if it uses big data and little data in tandem, it will have access to general trends and specific opportunities that can help it to reach new levels of success.

Cloud Computing Shaping the IT Industry – Luke Lonergan

cloud computingAs you know already, the traditional method of building an IT environment is a long and costly process which includes the purchase of servers, hardware, license, and many infrastructure demands. This situation has changed now and the method has been replaced by newer technologies. Currently, cloud computing is making a major shift in the IT industry, says Luke Lonergan.

There are different ways to virtualize IT systems and to access the application on the internet whenever required. Hence, the cost of IT has been reduced for hardware and servers. If you want to know exactly how is cloud computing shaping the IT industry, then the below information will help you to understand how the software developers are getting adjusted to the cloud computing technology and how the IT industry is affected by this technology.

There is a remarkable change in the IT infrastructure due to the movement of application to private and public clouds. It is necessary for the software developers to understand the method of creating and delivering the applications.

➤ Cloud computing helps to reduce the need of IT support staffs and also reduces the cost of desktop support. Training of employees is required for the purpose of understanding the new systems and applications.

➤ The effort of maintaining the data is also reduced. At all times, moving the data to the cloud can be safer than it is being in-house.

➤ Traditional IT jobs have changed. Hence, it becomes necessary for the IT staffs to understand the benefits of cloud computing and how to incorporate it in the current business model.

Cloud Computing- An Introduction by Luke Lonergan

cloud computingCloud computing is a subject that many people find confusing. But as per Luke Lonergan, it isn’t as complicated as it sounds. In reality, most of those who claim not to understand the topic are part of the majority that uses it daily. It is one of the hottest technical topics today, with broad-ranging effects across Information Architecture, IT, Business, Data Storage and Software Engineering. This is an introductory article about cloud computing for a layman.

Introduction by Luke Lonergan

Cloud Computing is a groundbreaking technology that is revolutionizing the way we do computing. Simple speaking, cloud computing means storing and accessing data and programs over the Internet instead of your computer’s hard drive. The central concept of cloud computing is that you don’t buy the hardware or even the software. The cloud is only a metaphor for the Internet. So the phrase cloud computing means “a type of Internet-based computing,” where different services such as servers, storage, and applications are delivered to an organization’s computers and devices through the Internet.

Characteristics of Cloud Computing by Luke Lonergan

One of the essential characteristics of cloud computing is the ability of a system to adapt and scale to changes in workload. Cloud computing is somewhat like grid computing, a type of computing where idle processing cycles of all computers in a network are harnessed to solve problems too intensive for any stand-alone machine, thus confirming that the level of resource available is tightly matched to current demand. This is a defining characteristic that differentiates it from other computing models where the resource is delivered in chunks (e.g., downloaded software applications, individual servers), usually with fixed capacities and upfront costs.

Different Forms Of Cloud Computing

Experts talk about three different kinds of cloud computing, where different services are provided to the users. Note that there’s a measure of vagueness about how these things are characterized and some overlap among them.

  • Infrastructure as a Service (IaaS) means buying access to raw computing hardware over the internet, such as servers or storage. This is frequently referred to as utility computing since you buy what you need and pay-as-you-go. Ordinary web hosting is an example of IaaS.
  • Software as a Service (SaaS) means using an application that is running on someone else’s system. Google Documents and Web-based email are possibly the best-known examples.
  • Platform as a Service (PaaS) means to develop applications using Web-based tools. So your application primarily runs on systems software and hardware provided by another company. For example, you might develop your own e-commerce store but the whole thing, including the shopping cart, payment mechanism, and checkout running on a merchant’s server. The Google App Engine is also an example of PaaS.

Advantages Of Cloud Computing

Easy Access Anywhere

A significant advantage of cloud computing is that the cloud applications are designed to be accessed securely from anywhere and from any device.


A study in 2010 found that companies lose an average of 263 laptops a year and if these stolen laptops contain confidential data, then it has serious security implications. But with cloud applications, your data is stored securely in the cloud, so a lost laptop is nothing more than a mere inconvenience.

Self-Service, On-Demand Resource Usage

Self-service access to resources is apparently one the most attractive features of clouds. This feature enables users to obtain services directly from clouds, such as spawning the creation of a server and tailoring its configurations, software, and security policies, without having to interact with a human system administrator.


Instant convenience comes at a cost. Instead of buying software and hardware, cloud computing means you buy services, so the upfront capital costs become ongoing operating expenses. In the long run, that might work out much more expensive.

Benefits of Cloud Computation for the Business by Luke Lonergan

Cloud ComputationCloud computing is nothing but a computation based on the internet. Commonly, people used to hunt down their applications and programs from a software that is downloaded on a physical computer. Today, cloud computing is used in the business and allows people to access to the same type of applications through the cyberspace.

Use of Cloud Computation

Cloud computation is used everywhere in our day to day activities. For instance; when you are updating any social media account status, you are in the cloud. So, the cloud computation always helps to solve the challenges faced by the small businesses.

Today, there are so many businesses shifting to the cloud. They are changing because the cloud computing increases the efficiency of the business and helps the business to improve its cash flow, and so on. It provides many benefits to the business like helps to set up a cybernetic office so that it becomes flexible to connect with your business anywhere and anytime. It helps to access the data easier.

Cloud Computation for Businesses

Businesses moving to the cloud computation can reduce their cost of managing and maintaining their information technology systems. It is not required for the organization to buy any expensive systems for their business. They can reduce their cost with the help of cloud computing service provider.

Every business needs business continuity planning to identify and prepare themselves for the risk and to recover quickly if an incident does happen. The protection of data and the system are very important part of business continuity planning. Imagine that you are experiencing a natural disaster or a power failure, at this kind of situation, you may worry about the backup data.

So, it is always advisable to have your data stored in the cloud. This can help in data backup and always protect your data in a safe and secure location. It is also possible for the business to access the data again quickly and they can run their business as they are expecting with minimum downtime and loss of productivity.

About Luke Lonergan:

Luke Lonergan is the co founder and CEO of Greenplum IT firm in San Francisco. Luke has been working over cloud computation and big data since last many years.

How Efficient Data Analysis Can Help Small Scale Enterprises by Luke Lonergan

Data Analysis Efficiency by Luke Lonergan

Data AnalysisIn today’s world, the word “data” has been a staple in every other conversation that you tend to hear. Our love of technology and the web has allowed a rich amount of data to reach a global scale. Everything that we do creates scores of data that can be used for analysis. With the strains of social media and an increasingly technologically aware market, it has become part and parcel of strategic research for many companies.

The largeness of data is relative. Every enterprise has a data analysis limit that they reach from time to time. However, for smaller firms, this limit can be skirted because the generation of data comes at lower increments. However, it will not take long before that they have become so large that analytics may reach a saturation point. If this happens, how can small businesses handle it?

The Power of Measurement

All businesses are required to keep customer data records and sales reports. However, there are times when there is not enough detail in these files. For example, if you are managing a business website merely keeping track of the number of customers and which advertising companies they come from is not sufficient. Pertinent details like the length of time they spend on the site as well as the duration of time in which they purchased something from your site can yield significant scores that can help with data analysis.

Therefore, you should increase your measuring tools.

Customer Comprehension

Smaller businesses tend to have simple mechanisms that allow them to collect information about their clients. They can use social media as well as various accounting programs like CRM or ERP. These are different avenues will allow them to collect all kinds of information about particular consumers. However, the biggest problem is that all these pieces of information remain isolated. It will also be insufficient regarding giving you an idea about your consumer environment.

However, if you’ll combine these simple data gathering mechanisms along with various data analysis tools, it will make your feasibility studies even better. This works in such a way that if a customer adds information to one site, a multitude of data pieces will be given to you which makes your client corporeal.

Visualizing Your Data

Even if you have simple data analysis tools, small-scale businesses can still profit as long as you can visualize the data. Some of the traditional techniques involve computer generated formulas as well as statistical analysis, creating maps and graphs containing pertinent data can give non-experts a much clearer view of the results.

The large enterprises use analytics to hone their business strategy. Being a small scale business does not limit your options when it comes to data analysis. Admittedly, it would be interesting to analyze the data on such a large scale, but as long as you have an efficient method of data analysis for your own business, it will be okay. This is why you should invest all that you can on analytics for you to harvest the benefits in the end.

About Luke Lonergan

Luke Lonergan is an expert in the field of Cloud Computing. Luke Lonergan has carried out extensive research in data analysis and efficiency to gain higher outputs for the small to mid size businesses. Luke Lonergan is also the CEO of Greenplum company.

Update on Transformation: Cloud Computing by Luke Lonergan

Cloud Computing by Luke Lonergan

cloud computingWith the fast changing pace of cloud technology, what will the future bring for this advancement? Here are a few trends to watch out for when it comes to cloud computing.

Cloud Computing Will Increase in Popularity Even More So Than Before

This type of technology is clearly not a fad. In fact, it will grow even more popular than ever. Computing via cloud will also experience greater benefits than it ever has in the past years.

At present, almost half of the companies already utilize various cloud-based applications. More than 10% already planned to expand their use of the cloud significantly. When converted in dollars, the company growth will be even more interesting to look at. In 2008, estimated revenue for cloud services was about 46.4 million. In about five years, it is expected to reach about $150,000,000; a significant leap of about 225%. Cloud computing will surely be the most preferred technological feature for work in companies around the world.

Mobile Cloud Computing Is the Future

With this significant emergence of various mobile devices, it would not be a surprise if cloud computing also becomes mobile. This will allow various employees to carry their work with them and not be tied to desk all the day. This is certainly for dedicated workers who are always on the go.

The flexibility afforded by cloud-based applications is one of the benefits by the mobile workforce can have. Instead of stopping by the office to log on to a computer, all they have to do would be to log onto the cloud application with their mobile devices to go to work on a regular basis.

A lot more companies are realizing the benefits of using mobile compatible applications with cloud for business management. In fact, they say that business functionality will work for handheld devices mostly in the years to come.

Global Expansion for Cloud

According to business experts, cloud applications will become even more global than ever before. Presently, it has already achieved significant global status. However, it is predicted that it will become even more accessible globally in terms of interactivity and inter-organizational communication. Practically speaking, this entails smoother business and financial operations across multi-language interfaces within the country and beyond.

The future is certainly unknown, but because of the constant evolution of technology, cloud computing will certainly thrive and continue on affecting various business platforms across the globe.

About Luke Lonergan

Luke Lonergan is the co-founder and CTO of Greenplum and an expert in Cloud Computing and Big Data. Watch below video for knowing more about Luke Lonergan

Big Data for Better Healthcare Delivery – Luke Lonergan

Big Data and Cloud Computing by Luke Lonergan

Big DataHow many times have you heard that things like Security, Mobility, Big Data and Cloud Computing are changing the way the Healthcare industry works? Maybe hundreds of times, which can make you realize that these latest technologies are critical. The technologies are present everywhere and ushering in new possibilities for doctors, patients, researchers, and hospitals. Big Data is one of these technologies that are going to take an extraordinary place shortly. Though it has already proved its worth in different ways, many feel that the full potential of this technology is yet to be tapped.

The human face of Big Data’s role in the field of healthcare should be considered when discussing this technology. The benefits provided by Big Data go straight to the people. The creation and the collection of data involve massive volumes of information which are only going to increase further with the help of the Internet. Healthcare providers will be able to understand better the illnesses that affect the patients by analyzing this vast amount of data.

How well can the information explosion faced by the industry from this enormous volume of data can properly be exploited so that efficiency can be increased, healthcare can be improved, and costs can be reduced? To exploit the full potential of the data made available by Big Data, the healthcare industry has to take care of the following things.

  1.  Filtration of data from various sources – the collection of data is carried out by highly diverse groups which make it tough to filter the enormous volume of data to get the correct information. Employers, payers, healthcare providers, wellness centers and programs, patients, disease-management agencies all collect data in their way. Bringing all these sets of data together, linking them and then extracting the required information can be a great help to the healthcare industry.
  2.  The quality of data – The effectiveness of the relevant information depends on the quality of the data that is obtained. The source of the data has to be accurate also. The desire to collect data becomes stronger as more and more data is collected with the help of devices, apps, electronic records of health and other means such as wearable and mHealth sensors. It should also keep in mind the quality of the data collected depends upon the quality of the source.
  3.  The value of data depends on its effectiveness – Collecting data for the sake of information only has no meaning. Data can be good only when it is analyzed, and the analysis provides the correct insight. Data is used to predict the things that are about to happen and take precautions to prevent them happening to the patient. The insights provided by high quality data can be used for the early detection, optimization of procedures for treatment and focusing on the areas that can increase the quantum of efficiency and bring an improvement in healthcare.

There can be no doubt the power of Big Data has enormous promise and can transform the healthcare industry entirely. It is important to apply your intellect and understand the information given by Big Data to find out the latest trends and the requirements of individual patients.

About Luke Lonergan

Luke Lonergan earned a Bachelor of Education degree in Mathematics, Mechanical Engineering and Materials Engineering from Vanderbilt University. Luke Lonergan has an MS in Computational Fluid Dynamics as well as in Aeronautics and Astronautics from Stanford University. Mr. Lonergan is interested in Space Exploration, Propulsion Systems, Music, Art, Architecture, SciFi, Artificial Intelligence, Fuel Cells, and plenty more.